The race to dominate streaming isn’t just about bandwidth or app design—it starts behind the scenes, deep in the guts of the content pipeline. For many over-the-top media (OTT) media service providers, the greatest threat to scaling isn’t consumer demand—it’s an outdated Content Management System (CMS).
Legacy workflows, often stitched together over years, can’t keep pace with the demands of modern video delivery. And in our experience supporting clients who have these hidden inefficiencies becomes a showstopper as content volume and complexity grow.
The Real Cost of Manual Content Handling
Publishing a single asset across multiple platforms means jumping through a maze of approvals, formatting tweaks, and manual metadata entry. With hundreds of assets moving through the pipeline each month, these tasks quickly became a drag on release velocity.
“What we often see is a system that works… until it doesn’t,” said Eric Paulding, a QA Engineer at IT PODS. “The moment you go from dozens to thousands of assets, your CMS becomes a bottleneck instead of a backbone.”
The Scalability Ceiling is Lower Than You Think
Even high-functioning teams hit a wall when growth outpaces the process. The tipping point often comes with:
- A surge in multi-platform content distribution (web, mobile, smart TV)
- Expanding metadata requirements for search, compliance, and personalization
- Limited automation in asset validation, scheduling, or transformation
Without intervention, these factors slow time-to-publish, increase error rates, and burden already stretched media operations teams.
Custom Modules, Real Results
Our teams are designed to tackle these pain points head-on. By auditing existing workflow and building custom Content Management System (CMS) modules, we have:
- Reduced content publishing time by 60%
- Cut manual errors by 80%
- Enabled support for 200,000+ digital assets
These weren’t theoretical improvements—they were measurable results that cleared the path for over-the-top media (OTT) expansion.
“We don’t believe in one-size-fits-all CMS solutions,” said Chris Bentz, CIO & Principal Software Architect at IT PODS. “Every content provider has a different tech stack and operational need. Our job is to make sure the Content Management System (CMS) matches the pace of the content strategy.”
Automation Isn’t Optional Anymore
By automating content ingestion, metadata tagging, and distribution scheduling, organizations unlock faster time-to-market and stronger compliance. Plus, it frees up internal teams to focus on high-value editorial or UX strategy—not clicking through forms and fix-it tickets.
The takeaway? If your Content Management System (CMS) can’t scale, neither can your business.
Want to see how we’re redefining Content Management System (CMS) agility for media teams?
Visit itpods.com/success-stories or connect with our Media Systems team to talk about your content workflow challenges.
Ericsson,a multinational telecommunications innovator, engaged itPODS to support the Ericsson team in Switzerland at one of their top cloud customers, Swisscom. itPODS' background with Ericsson's NFVi as well as experience with cloud and platform automation enabled the team to provide industry-leading solutions to Swisscom, which catapulted their productivity. The platform automation has significantly reduced the effort required to launch new systems while at the same time reducing costs and improving platform performance.